Fjord is enhancing its brand experience in Sardinia by partnering with Fjord per W Sardinia - Poltu Quatu, offering clients a unique opportunity to engage with the brand in a relaxed yet curated environment.
This initiative emphasizes direct interaction with FJORD's products and the lifestyle associated with them, focusing on experiences such as time spent on the water and personalized guest services along the coast.
Poltu Quatu and the Costa Smeralda Setting
The location plays a crucial role in this initiative. Poltu Quatu, described by Sardinia’s official tourism portal as a small city featuring a modern port designed to resemble an ancient seaside village, is strategically situated between Porto Cervo and Baja Sardinia.
This prime location provides direct access to one of the Mediterranean’s most renowned coastal areas, characterized by marinas, beaches, yachting culture, and a vibrant international summer atmosphere. Porto Cervo, known as the capital of the Costa Smeralda, is recognized as one of the region's most exclusive destinations, while the surrounding coastline offers both glamorous ports and tranquil waters in protected natural areas.
Bringing the Brand Closer to the Right Audience
In this context, FJORD’s design ethos and open-air lifestyle resonate strongly. The project presents an opportunity to showcase the brand to an audience already engaged with the sea, luxury travel, and contemporary design, allowing them to experience FJORD in its natural environment.
With local partners Mr. Blu and XSUPERBOATS, FJORD not only gains visibility but also establishes a more immediate connection with clients enjoying their time in Northern Sardinia.
A New Step for FJORD in the Mediterranean
Overall, this initiative represents a significant advancement in FJORD’s presence within the Mediterranean luxury market. Set against the backdrop of Fjord per W Sardinia - Poltu Quatu and supported by local partners, it introduces the brand in a manner that aligns with both the destination and the expectations of its clientele.
Source: Fjordboats
